Keurig

Grounds to Grow On™ - Creating positive change from the grounds up™.

Frequently Asked Questions


Q: What is Keurig doing to address the environmental impact of K-Cup® packs?
A: All companies have sustainability challenges, a tension between where they are at today and where they want to be with respect to sustainability issues – we're no different in that respect. What we believe makes us different is how we address that challenge – by embracing it, by running towards it, and using that tension to drive us towards new solutions. As such, we'd like to share what we are doing at Keurig and what we are doing in cooperation with GMCR to build a better world for both gourmet coffee lovers and lovers of best practices in corporate responsibility.

We recognize the environmental impact of the K−Cup® pack is an important issue for both Keurig and the consumer, which is why we have created the recovery program, Grounds to Grow On™, as a means to address it directly. We think a second life spent creating energy and enriching soil sounds like a second life worth living. So say goodbye to your brewed K−Cup® pack, we&'ll make sure its next journey is a good one!

Please visit www.gmcr.com/csr to learn more about our initiatives and how we are continuously working towards being a leader in corporate responsibility.

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Q: What is Grounds to Grow On?
A: Simply, it is a direct response to address the disposal of K−Cup® packs. While we research & develop other earth−friendly packaging solutions for our pack, the Grounds to Grow On™ program provides an alternative method of K−Cup® pack disposal for our workplace consumers outside of the landfill. This initiative recovers brewed K−Cup® packs from offices and converts the materials into new useable resources like energy and compost.

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Q: What happens to the recovered K-Cup® pack?
A: Once received at our disposal partner's, g2 revolution®, facility, the recovered K−Cup® pack is converted into useful alternatives, such as compost and energy. Specifically, the K−Cup® pack is processed through a proprietary method, including various grinding and separation operations that ultimately yield the coffee and tea grounds being separate from the other K−Cup® pack components. The grounds are sent out for composting to be used in a variety of agricultural applications, while the remaining K−Cup® pack grinds are provided to Covanta Energy and are used in an energy−from−waste process. All while reducing our landfill waste.

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Q: How is the Grounds to Grow On program beneficial to the environment?
A: In an effort to reduce our carbon footprint, all recovery bins are made from 75% post-industrial recycled plastic, are reused an average of 15 times and are bundled and shipped in packs of 5. We have also partnered with UPS and their carbon neutral shipping option to offset the emissions produced by the transportation of our Grounds to Grow On™ recovery bins to and from our workplace consumers. You can learn more about the UPS carbon neutral program at: http://www.ups.com/content/us/en/resources/ship/carbonneutral/shipping.html

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Q: What are the benefits of using Covanta?
A: Covanta creates energy from waste (EfW), one of the cleanest forms of energy generation. Classified as a renewable energy by the U.S. Department of Energy and EPA−approved, EfW facilities offer reliable, renewable source of energy that produce electricity with less environmental impact than almost any other source of electricity. Learn more at www.covantaenergy.com.

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Q: What are the benefits of using g2 revolution®?
A: g2 revolution® provides innovative recycling solutions, or ecolutions®, that are tailored to meet the sustainability goals of industrial, retail and restaurant clients. g2 revolution's proven, practical, and efficient systems collect, process and remanufacture a wide range of products made of post−consumer recycled material. Learn more at www.g2rev.com.

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Q: What are the recovery bins made up of?
A: The recovery bins are made from 75% post−industrial recycled plastic. Each bin has a lifespan of an average of 15 uses, which supports our effort to reduce our overall environmental impact.

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Q: How many K−Cup® packs does the recovery bin hold?
A: Customers have the opportunity to choose from two different recovery bin sizes:

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Q: Why do I need to order bins 5 at a time?
A: In an effort to reduce our carbon footprint and reduce your overall cost per bin, we've found it beneficial to group the number of bins to 5 per order.

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Q: How can I purchase a recovery bin?
A: Please visit the Place Your Order page to start recovering your brewed K−Cup® packs.

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Q: Why isn't this program available in my area?
A: Due to shipping costs and logistical constraints the Grounds to Grow On™ program is currently available in the lower 48-states only. We are continuously searching for ways to improve the program and expand to our Alaska, Hawaii and Canadian consumers. Please check back for updates.

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Q: Why can't I order this bin for my home?
A: The volume of brewed K−Cup® pack consumption in the home is typically less than in an office setting. Therefore, the time to fill each box can take longer than the 2-3 weeks we recommend for replacement of each recovery bin.

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Q: How long should we have the same recovery bin around our office?
A: Due to the presence of organic waste, we recommend replacing your recovery bin every 2−3 weeks.

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Q: Once the recovery bin is full, what do I do with it?
A: Your recovery bin should have been shipped with a pre−affixed UPS shipping label. If this label is on your box, great! Simply present the box to your UPS driver or call 1−800−PICK−UPS to arrange a pickup. If the label is not pre−affixed, please contact g2 revolution® at groundstogrowon@g2rev.com for a replacement label.

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Q: Do you store my credit card information during checkout?
A: For your security, we do not store any credit card information during the checkout process. You will need to re−enter your information during every purchase. However, for convenience we do store your ship to locations.

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Q: How do I know my order has been processed?
A: You will receive an email order confirmation to the email address you used to register immediately after you place your order.

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Q: I still have questions, who can I contact?
A: Please visit the Contact Us page.

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